How to Scale Massively with Influencer Marketing
— BACKGROUND
Beloved Beauty sells completely organic, natural & vegan beauty products to European customers. We assisted the company in growing their influencer marketing platform and scaling their ad accounts.
— PROBLEM
Beloved Beauty was struggling to creatively express the benefits of using their products to new customers. Overall, existing ads were lacking engagement and top of the funnel costs were too excessive to allow for sizable enough margins to scale the account.
— SOLUTION
By deploying our influencer outreach strategies, we generated a total of 50 image & video assets in 60 days. Since Beloved's main market is in Germany, 95% of the influencers were German-speaking. Assets ranged from product showcases to testimonials. We turned these raw assets into engaging prospecting videos and retargeting creatives. As a result, we managed to achieve a cost per click of $0.4 on average (down from $1.7) with a conversion rate of 4.79% (up from 2.94%).
— HOW WE DID IT
Facebook & Instagram Advertising
The Results
890%
REVENUE GROWTH IN 180 DAYS
5.6x