Making Social Work for a Jewelry Powerhouse
— PROBLEM
The founders were struggling to find a positive return on investment on both Facebook & Instagram. After analyzing the account, we discovered technical issues with regards to the Facebook Pixel, as well as a suboptimal account structure.
— SOLUTION
We completely reshaped the accounts from scratch and deployed a proper framework to account for users in all stages of their customer lifecycle. In doing so, we were able to drastically reduce the cost per acquisition. On top of that, it allowed us to massively scale out selective campaigns that yielded massive returns.
— HOW WE DID IT
Facebook & Instagram Advertising: - High performing creatives - Responsive rules & algorithms - Scale & safeguard the performance of the account - Post-sale loyalty campaign
The Results
360%
REVENUE GROWTH IN 90 DAYS
8.7x